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Marketing Manager US

  • Kennesaw, GA
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About ZwickRoell LP

ZwickRoell engages, services, and supports the North American material and component testing marketplace. Capitalizing on ZwickRoell AG’s 160-year legacy of quality and reliability, ZwickRoell in North America has provided innovative, intelligent testing solutions to customers in the U.S. and Canada for more than 20 years. We are pleased to confirm our commitment to the future of materials testing, a future in which we have made substantial investments. 

Our primary goal is to support our customers and their testing objectives. In pursuit of this goal, we offer state-of-the-art test machines, industry-leading measurement and control software, and complete solutions that enhance overall testing efficiency. We support applications across numerous markets with a wide range of capabilities, grips, fixtures, and unique tooling that can be tailored to meet specific testing requirements.

Your tasks

  • This position is responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones.
  • They will create demand for ZwickRoell products in the North American market with a strong connection to the Corporate Marketing Team in Germany.
  • They will be responsible for working with product experts and colleagues to plan and execute Sales and Marketing campaigns, help promote new products and services and produce marketing campaigns that generate inbound leads.
  • They will work to support marketing, creative direction, and communications.
  • They will help quantify marketing efforts and discover the ROI for each campaign and initiative. This position will be responsible for leading the creation of targeted group content based on focus industries and products.
  • The candidate will support website content creation locally including webinars, SEO, landing pages, white papers, and launching advertisements on various digital channels.
  • This position will prepare content for customer communications, presentations, brochures, flyers, posters, and video concepts.
  • The candidate will interface with content managers, ZwickRoell in Germany, and external partners to develop digital marketing tools, tracking analysis, and marketing automation such as Hubspot.

Your profile

An ideal candidate would have a strong understanding of current digital marketing channels usually acquired through a combination of completion of a bachelor’s degree in marketing or other creative field, and exposure to multimedia creation platforms such as Adobe Creative Suite. Must be able to bring video concepts to life utilizing photography and video, as well as manage all technical aspects of video recording and editing. The candidate will collaborate with team members to develop a video brand messaging strategy.  Additional requirements include:
 
  • A minimum of 5 plus years’ experience in the following disciplines:
  • Experienced leader, able to successfully coordinate a team.
  • Highly proficient in managing complex projects with the ability to multi-task and work within deadlines.
  • Expert experience using Hubspot is a must have.  Similar Marketing Automation or Customer Relationship Management Software is also helpful.
  • Experience with capital equipment and/or instrumentation marketing preferred.
  • Familiarity with Adobe Creative Suite
  • Must have excellent time management and organizational skills and a strong attention to detail, and the ability to plan complex, multi-channel marketing campaigns.
  • Experience with Linkedin and Google Ads
  • A passion for customer relationships and business development.
  • Occasional international travel required (Germany)

Benefits offered

Take this opportunity to join a professional and successful team where you can make a significant impact immediately. 
  • Paid time-off
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Healthcare reimbursement accounts such as HRAs and FSAs
  • Dependent Care account
  • 401(k) Retirement accounts
  • LTD
  • Voluntary Group Life Insurance
  • Ancillary coverages such as Critical Illness and Off-Work Accident

 

Interested?

To apply, email resume as an MS Word or .pdf document attachment to

careers@zwickroell.com
Attention Human Resources

We look forward to receiving your application!

ZwickRoell LP
1009 Market Center Drive NW
Kennesaw, GA 30144
USA

www.zwickroell.com